Overview
BMAD ozzes team spirit and joined forces with one of the Netherlands' most iconic football clubs, as their official partnered photographers. Our role was to capture the essence of the team, fans, and merchandise, ensuring that every moment, from the intensity of the games to the spirit of the supporters, was documented with excellence. This project also involved creating visually compelling imagery for Feyenoord's merchandising campaigns, both online and offline.
Challenge
The challenge was to consistently capture the dynamic and fast-paced environment of football, while also reflecting the deep-rooted pride and tradition of Feyenoord. We needed to create imagery that not only resonated with the club’s passionate fanbase but also enhanced the visual appeal of their merchandise across various platforms.
Solution
Our team developed a comprehensive photography strategy that covered all aspects of Feyenoord’s brand, from matchday action to behind-the-scenes moments and fan interactions. We utilized our expertise in sports photography to ensure that every shot was impactful and aligned with the club’s identity. Additionally, we created visually striking content for Feyenoord's merchandising, using our images to enhance their marketing efforts and engage fans across multiple channels.
